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English Heritage

Membership Campaign

Evolve were asked to create an on-site visitor marketing campaign to attract new members to some of England’s most iconic sites.

Eight years on and this campaign is still being used by English Heritage and the creative device has spread to the website, magazines and guidebooks. The posters feature Membership Cards, also designed by Evolve, being used to gain access to English Heritage properties. The hand and wallet was shot separately then stripped into a range of existing photographs, making the posters regionally specific and easy to refresh. Both membership recruitment and retention figures dramatically increased as a result of this campaign.


EvolveDesign_English-Heritage_3

Title:
Membership Recruitment Campaign


Client:
English Heritage


Project Manager:
Linda Johnston


Team:
Roy Smith
Alison Wylie
Tersia Mountford
Reema Khan
Nick Beeby
Helen Spreadbury


Designer:
Jonathan Hawkes


Photographer:
Alex Howe


EvolveDesign_English-Heritage_2

English Heritage
Historic Royal Palaces