Evolve were asked to create an on-site visitor marketing campaign to attract new members to some of England’s most iconic sites.
Eight years on and this campaign is still being used by English Heritage and the creative device has spread to the website, magazines and guidebooks. The posters feature Membership Cards, also designed by Evolve, being used to gain access to English Heritage properties. The hand and wallet was shot separately then stripped into a range of existing photographs, making the posters regionally specific and easy to refresh. Both membership recruitment and retention figures dramatically increased as a result of this campaign.
Membership Recruitment Campaign