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Royal Academy of Arts

Membership Campaign

Capturing genuine visitor reactions was the central theme to this membership campaign.

The Royal Academy of the Arts commissioned Evolve to create a posters campaign and literature to attract new members to the RA. Historically their membership recruitment literature featured paintings from temporary exhibitions. However these images became dated as the exhibitions closed. Evolve were asked to design a solution to overcome this issue. The fresh approach needed to create impact whilst appealing to a broad audience of both contemporary and classic art lovers.


EvolveDesign_RA_Membership_1


Title:
Friends of the Royal Academy


Client:
Royal Academy of Arts


Designer:
Jonathan Hawkes
Marianne Westergaard


Photographer:
Alex Howe



Project Manager:
Reema Khan


Team:
Kishani Taylor
Julie Cathcart
Elana Woodgate
Georgina Ralston
Ian Vallance
Aviva Carnell
Stacey Edgar


EvolveDesign_RA_Membership_4
EvolveDesign_RA_Membership_2
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