BMW / MINI
Motor Show Launch packs
Following the success of the Cooper S launch packs, BMW (UK) also commissioned Evolve to produce media kits for the entire MINI range.
From the outset we were asked to create “a fun, irrepressible design, as desirable as the car itself”. Over the past 7 years we have designed a series of media packs, for each model. The packs have proven so popular with journalists that they quickly became collector’s items.
As one vendor on ebay describes the pack:
“Here is the future of the Press Kit – all the information you need for the latest MINI on a USB drive that plugs into you laptop. Nicely presented in a foam tray with a fold-out leaflet showing the contents of the stick. Specially produced for the British Motor Show with an embossed Union Flag on the cover. This pack is light and easy to carry, but a very powerful tool.”
SOLD at £51 – 26th July
MINI Launch Pack