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BMW / MINI

Motor Show Launch packs

Following the success of the Cooper S launch packs, BMW (UK) also commissioned Evolve to produce media kits for the entire MINI range.

From the outset we were asked to create “a fun, irrepressible design, as desirable as the car itself”. Over the past 7 years we have designed a series of media packs, for each model. The packs have proven so popular with journalists that they quickly became collector’s items.
As one vendor on ebay describes the pack:

“Here is the future of the Press Kit – all the information you need for the latest MINI on a USB drive that plugs into you laptop. Nicely presented in a foam tray with a fold-out leaflet showing the contents of the stick. Specially produced for the British Motor Show with an embossed Union Flag on the cover. This pack is light and easy to carry, but a very powerful tool.”

SOLD at £51 – 26th July


EvolveDesign_Media_Pack_3


Title:
MINI Launch Pack


Client:
BMW
MINI


Project Manager:
Mark Harrison


Team:
Natalie Wakefield
Ellysia Graymore
Dan Connell
Emma Knight



Designer:
Jonathan Hawkes


Photographer:
Alex Howe


EvolveDesign_Media_Pack_1
EvolveDesign_Media_Pack_5
EvolveDesign_Media_Pack_4
EvolveDesign_Media_Pack_6
Evolve_MINI_UnionJ_1
European Heritage